Your right mate ,..it's big business ,wether old farts like me like it or not ...but I can't help feeling that success should evolve ,it should be hard fought and difficult to get otherwise it's not worth having ,nowadays the craving for instant gratification a la man city and Chelsea gets up my nose ,it's in all walks of society ,from the athlete who juices up as a short cut to the young singers who let louis Walsh bum them on x factor ...it's just my own humble view ,,,,,,the sooner the bubble bursts and the money men tuck off the better I will like it .