You'll need a Beachcaster rod then, go for a 12ft or 13ft Rod at first
I wouldn't spend loads of money on gear at first, I've been Sea Fishing for quite a while now and I still use the same Rods as I started with..
Your best bet Is to find a local Fisherman and ask what Species are about as then I could give you some more In depth knowledge and tips, ask 'em what Bait they use as It varies with different marks.
I wouldn't start with Lures, In my opinion you can't beat a good natural bait!
Any questions just ask away, PM me If you like.
Butch