Aye - you've got in in one there mate. I'm old enough to remember when there was only 2/3 brands of complete food on the market - Wilson's and Happidog are two I recall. The complete food market is a massive multi-million pound business/rip off. f**k me some of those brands are £45.00 for a 15kg sack!!! I feed Gain 28 and raw beef, chicken, lamb, rabbit, tripe, chicken wings, quarters, lamb ribs, organ meat, liver, kidney, hearts, bones, fish, sardines, mackerel, pasta and brown bread and vegetables, olive oil and/or Cod Liver Oil thrice a week. I buy in bulk and plan things a few days in adv