For weekly publications, the quality of the content can never be maintianed due to deadlines, sponsors etc
The writer will have to pen any old shit to satisfy the above, older lads wise up and get sick of reading bullshit or the same old articles time after time.
The future for the written word lays, I belive, in quarterly type publications with quality content.
There should of course be a price for a better quality product, but it pays for itself in the saving on crap weekly magazines.
JMHO