That's always going to be the problem sadly but there are writers out there (Suffolk Bill, Welsh All Black, Colin Didriksen, Paul Dooley, Chris Breen, Simon Fairclough...I could go on) who do manage to write engaging and interesting articles that go miles beyond the "dog chased rabbit" standard and that's what makes them good articles I suppose. You come away feeling as though after the ten minutes spent reading their piece that you know a little bit more about them; about their life and how they interact with dog/quarry/nature. That's a real skill.
Some blokes write straight factual stuff