The price of anything is what someone is prepared to pay.
In a lot of cases today, when people have more disposable income than years ago, some people will pay what seems to be stupid money for things that others, on a different living plain, would not dream of buying at the price.
'More money than sense', 'A fool and his money are soon parted', 'Not living in the real world' are sayings that come to mind.
I would not think of paying, what for me would be a weeks income, to walk round for a few hours with a rifle in my hand, on the off-chance of having a shot at a deer.
Some people can 're