Most speed cameras hand out fines. Sweden decided to
have a bit of fun with it. They set up a camera that still fined anyone breaking the limit - but if you kept to the limit - your number plate went into a lottery to win the fine money collected from the
speeders. It wasn't just a gimmick. In three days, average speeds
dropped from 32km/h to 25km/h. It worked because it flipped the script. Instead of punishing bad behaviour, it rewarded good behaviour - and people
responded instantly. Sometimes the smartest behaviour change isn't about scaring people into doing the right thing. It's about